Michael Ramlet:

We have, you know, over a quarter of the Global 2,000 are clients, and so I think we're constantly exposed to nonpublic information. Like, one of my favorite, like, when did we have the early data, and I wish we had our own hedge fund was, like, you could see the effect of the Bad Bunny Post Malone sponsorships on Crocs sales, like, six weeks ahead of, like, reported earnings.

Auren Hoffman:

Hello, fellow data nerds. My guest today is Michael Ramlett. Michael is the cofounder and CEO of Morning Consult, a global survey research and decision intelligence company. He started the company in 02/2014. It has grown to over 100,000,000 in revenue, and, Morning Consult now conducts over 30,000 interviews every day across 40 countries.

Michael, welcome to World of Deaths.

Michael Ramlet:

Thank you for having me.

Auren Hoffman:

I'm very excited. Now where where's, like why did your, like, traditional polling just break out?

Michael Ramlet:

I think you have to think about polling more broadly in a historical context. So it's gone through mode shifts in the past. You go back to the Roman census and, I guess, all the way to today's census, they're still knocking on doors and doing live in person interviews. The next big sort of mode shift was to, mail based surveys, then and you get a mode shift to telephone. And then you've now got this most recent shift online and essentially from desktop to mobile.

And so I think you think about each one of those components and the the parts of it are different. Just think about from, like, the labor cost standpoint, the cost of a survey if you're doing live telephone or in person is really the cost of the person's time conducting the interview. That's very different in a mobile and online world when there's not a live human being conducting it. So I think what it takes to be good at any one of those modes is very different. And most of the legacy players started in a live telephone or a live in person world.

And so they

Auren Hoffman:

No. When I was when I was in high school, and this is, like, you know, hundreds of years ago, I used to, like, fill out these surveys, and then they would send me, like, $10 for filling out the survey. And I loved it. I was just constantly filling out surveys, and I just try to make as much money as possible doing it. But, also, it was, like, fun to fill out the surveys and stuff.

Like, and I was like, know, that that was an eight

Michael Ramlet:

sent it.

Auren Hoffman:

That was yeah. That was the is you know, and that was in the mail, physical mail. I would send it back.